Creative Direction. Brand Development
Largo Ridge Wines is a family-grown, sister-owned small production winery that challenges the norms of traditionally big-bodied wines. Our passion lies in crafting approachable and drinkable wines that break stereotypes and offer delightful experiences in any setting. With a commitment to quality and innovation, we set out to create a brand that captures the essence of our unique winemaking philosophy.
LRW’s labels capture the spirit of each vintage through photography that evokes emotions that resonate with both wine enthusiasts and those new to the experience.
Graphic Design
Honey Salon specializes in customized haircuts and hair color to best fit the needs and lifestyle of each of our guests and their mission is to provide an inviting, positive and comfortable environment where every guest will feel at home.
We gave Honey a fresh new look when they moved their midtown salon to a new location in East Sacramento. Their updated logo, color palette and website were inspired by their new environment.
Art Direction
Agency: RS-E
Production Company: Corduroy Media
Don’t Go Halfway
The idea behind the halfway campaign aimed to motivate people to get their COVID-19 booster shot by highlighting situations where doing something halfway would be seen as absurd or inappropriate.
Art Direction
Agency: RS-E
The COVID-19 pandemic has presented difficulties for everyone, impacting individuals, families, business owners, and the entire community. When we were approached to assist in initiating the City of Sacramento COVID relief campaign, we immediately sprung into action to provide our support.
We were challenged with creating a unique and recognizable advertising campaign using elements of the City of Sacramento’s existing brand. In the span of 32 days we developed a logo, website, digital, social, OOH and CBO toolkit items.
Art Direction
Agency: RS-E
Sacramento County initiated a campaign to promote COVID-19 testing, leveraging emotional photography and compelling copy that urged individuals to prioritize the well-being of their community and loved ones. The goal was to take the responsible step of getting tested.
Graphic Design
As a graphic design intern for the Sacramento Kings my main responsibility was to support the creative team in producing social images, arena graphics and laying out print jobs.
Art Direction
Agency: RS-E
The Sacramento Food Bank requested a video to inspire donations, by using impactful facts and an unconventional approach. To achieve this, we used stop motion animation, creating a visually interesting and unexpected delivery of the message.
Production Design
Art Direction: Nichole Amberg
In honor of Panic! at the Disco’s sold out show at Golden 1 Center, I helped design a timeline of their success in the form of a 30’ wall wrap.
Jr. Art Director
Agency: RS-E
First 5 San Joaquin wanted an umbrella campaign that could encompass many different topics. For this specific campaign we focused on mental health and marijuana as a parent to young children. The goal was to create a campaign that had a consistent look that could be used across many campaigns.
Rosie is a all natural skincare and make-up line that was created with health conscious worldly women in mind. Rosie’s mission is to empower women to embrace their natural beauty and not cover it up. They focus on using minimal organic ingredients in their products. The name “Rosie” was chosen for this brand because of its play on words, rosy cheeks and roses. The serif typography used in the logo reflects natural and humanistic qualities of the brand and the rose represents the femininity. The color scheme was pulled from a nature photo. It is soft and muted and further solidifies femininity. The packaging is minimal, using just color and woodgrain to reflect the organic products inside.
Silver Addy Award - Student
Logo
Kate Spade New York inspires women to live colorfully, delivering on our promise to help her lead a more interesting life.
The challenge for this project was to create an annual report that conveys serious information in a colorful lighthearted fashion.
Silver Addy Award - Student
Annual Report
